The site takes on the theme of the show, in which the main character wears carries her heart on the outside rather then in her chest. Her heart grows and shrinks depending on her feelings.
On the site the user is prompted to tell how they feel, and the page changes its look accordingly to the feelings of all the people that visited the site during the day. The heart needs to be taken care of, therefore if the user doesn’t interact with the site, the heart will stop beating, and the user will have to send an invitation to a friend in order to revive it.
- Client: Cirkus Cirkör.
- Agency: DDB.
- Design: Nicola Smanio.
- 3D: Nico Knudsen.
- Matte Painting: Marko Ljubez.
- Sound Design: Erik Thorsell.
- Flash Development: Nicola Smanio, Martin Lindelhöf.
- Web Development: Norbert Täubl.
- URL: insideout.cirkor.se